Why design? We are in the middle of a new customer age, where services are used and valued more than ever. Studies are showing that customer experience is 80% more important than the product itself. The age of user experience has started. This requires big changes from companies. The need to produce services that are specifically designed for, and with, customers has never been greater. This is where Ikon studio can help.
To have successful marketing, you need to understand your customers. What makes them tick? What are their dreams and concerns? Today's marketing content should be built together with your customers, and this is where service design really excels.
Did you know that brands are owned by the customers, not by the companies? Companies can create great images of themselves, but ultimately brands are created in the minds of the consumers. If you want to create a unique and successful brand, you must consider your customers during the process. Service design is a great way to take the customer into your brand, and use their feedback to create services that truly speak to their needs and desires.